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Wheat Free Parathas and Seek Kebabs

Every Easter I make parathas and kebabs for the family – its a tradition that goes back some years and the whole process was learnt from my wife’s father Philip who was brought up in the Indian Raj in the 1930′s. I am wheat intolerant and for the last few years have found it impossible to eat traditional parathas. I have been hunting down the perfect recipe and have finally come up with one of my own after some research in to the ingredients (and many crumbling disasters!)

Parathas: (Gluten Free)

For the wheat free parathas we need to make a dough that will roll satisfactorily – this is how I make it!

250 grms Rice Flour
125 grms Besan Flour (gram flour)
1 tsp Powdered Xanthan Gum (Tesco sell it!)
1 tsp salt or to taste
1/2 Pint water with 1/3 milk
1 tsp Crushed Kalonji (onion seeds)

This is really important – you need to add about 1/2 a pint of water to a wok or deep pan and bring to the boil. Add the rice flour and mix over the heat for about 2 minutes. Allow to cool and take out, dropping in to a mixing bowl. Be careful because its hot! Slowly mix in the Besan Flour, adding the milk/water mix and crushed kalonji and salt.

Knead the mixture in to a firm ball – adding extra water if necessary to help but keep it firm. wrap in cling film or a damp cloth and put in the fridge for half an hour – 1 hour.

Roll out in to a long sausage 3 inches across and chop off a 3 imch end. (Or grab a walnut shape off and start rolling like I do!) , sprinkle a smooth work surface or chopping board with rice flour and roll out in to as good a circle as you can make. Its not that important its circular! make sure it doesn’t stick and roll outwards, you’ll find that its not that hard to do because the xanthan and boiling process adds gooyness (if that’s a word!)

I do all of them and put them on a plate separated with a sprinkle of rice flour. Now I have to admit that while I was rolling out the smaller balls before rolling I added some ghee to the mix and kneaded them with extra ghee inside, rolling them round and kneading them before rolling. This adds more taste (and fat!) but is not necessary ;)

When you have a plate full sprinkle a little oil (sunflower or ghee!) in a large frying pan and pan fry for 2 minutes in each side, so you get brown patches on the paratha. Put a casserole dish in the oven. heat to 120 degrees and put a damp folded up tea towel in the bottom (bear with me!) When the paratha is cooked put it quickly in the dish and put the lid on. This keeps them hot and moist! keep frying them and putting them in the dish until you have finished.

Seek Kebabs:

500 Grms Minced Beef
1 minced onion
4 cloves crushed garlic
Handful Coriander leaves
1 tbsp chopped mint leaves
1 tbsp fenugreek leaves
1 tsp ground cumin
1 tbsp ground corainder
1/2 tsp cloves*
1 inch cinnamom stick*
1 tsp black pepper seeds*
1 tsp aniseed or fennel*
1 tsp ground ginger
1 egg yolk
1 tbsp yellow poppy seeds
olive oil
1 tsp salt
Chilli if you like! I usually put 1/2 a tsp but the kids complain if there is more!

Grind all the items *rd and add the other powders.
Put onion, garlic and leaves in a mixer and chop up finely and add all to the mince.
Add powders and salt to the mince as well.
Add yolk of an egg
wash your hands in olive oil or wear plastic gloves and make 4 inch bulbous ‘sausages’ we call these ‘wossocks’ ahem for good reason! rolling the meat between your hands and place them on a grill tray.
rub all over with olive oil, (or ghee if you like!) and sprinkle with poppy seeds.
Grill until cooked through – about 20 mins turning nbd basting with juices.

Make a salad of cucumber, tomato and onion (we like to keep the onions separate as some don’t like them), and of course have some hot chillis and lemon juice handy!

Take the parathas and if they are too big cut them in half, butter them on one side. Roll the ‘wossack’ in the paratha not forgetting the salad, chilli and lemon juice and maybe a touch of salt if you have underseasoned. Eat and enjoy!

Well that’s my Easter treat for the family!

It takes some effort as I make about 5 lbs of meat and 30 parathas and people can eat up to six! (I did!)

Parathas and wossocks!

 

Alive and Clicking

alive and clicking

 

 

I had a great day on the 13th January at the Eagle in Barrow talking to about 70 local business people about e-commerce. The talk was centred around what I believe to be the two greatest misconceptions about launching and growing an e-commerce business today.

1. If I Buy It It Will Sell

2. If I Build It They Will Come

Clearly both statements are Rubbish !

1. I explained about how to merchandise your stock for a website based around actual forecast visor numbers and conversion rates. As a former Burton Group Merchandiser I know a little about how to merchandise for retail. In Department stores its often done by fixed footage, working out the space you have been allocated and the density, (£’s per square foot) to establish average stock holdings required and therefore open to buy.  In multiple retailers where departments can flex its usually done by category sales and weeks cover. With websites it is a combination of conversion and weeks cover.

This is how you work out the stock levels needed  linked so many other factors such as lead time, price and desirability.

2. The second part focused on the premise that 2012 is going to be a tough year and online retailers need to use every trick in the book to increase visitor numbers from the right demographic to maximise conversions and turnover. I gave ’10 ways to supercharge your online business in 2012′!

I’d like to thank Harvey Mason for inviting me to talk at the event.

Some photos of the event – the main page is here: Aliveandclicking

Alive and clicking

Alive and Clicking Audience

 

Alive and Clicking Nigel carr

Making a Point! :)

“Nigels talk at our last Alive & Clicking event had the attendees fully engrossed in his direct, fun and passionate delivery of online marketing advice. A true expert with real life, tried and tested experiences to share. We will certainly be inviting him back to speak again in the future.”

Harvey Mason – Managing Director, Alive Agency

 

 

The next event is on March 23 – Alive and Clicking

If you would like me to speak at your event please email me – nigel@shoes.co.uk

 

 

 

Johnson and Johnson Kitchens

Wow! what a day – I thought most companies had a good feel for customer service these days but I came across one today who did not care about their customers, they left me so incensed I walked out!

I went to Trafford Park with my wife to see Johnson & Johnson Kitchens. She had been there the previous Friday with my daughter and met with one of the sales people/designers. She phoned him today at 1.30 and they made a plan to meet at 3.30, sounds simple eh?

We arrived on time and the very pleasant girl on the desk said she would inform the salesman/designer. He was with another couple so we had a wander round and waited and waited and …………..waited.

After 35 minutes, ( we were reading old copies of Cheshire Life at this stage), a young guy who had been watching football on his iPad sauntered over and asked if we wanted anything! we explained how long we had waited already and he said it wouldn’t be much longer. Anyway after another 10 minutes we left.

That was 45 minutes waiting for a man who had made an appointment and who wouldn’t even lift his head up to acknowledge a woman he had already met!

Now I accept that it is tricky when you have a customer in front of you and another arrives, but we had made an appointment with him. There was no acknowledgement, no apology, no offer of a cup of coffee or even a glass of water! seemingly we were just expected to wait. When I asked what time they closed, the young guy said, ‘don’t worry ‘xxx’  has a key’! so no thought of how long were had been kept waiting, we just being told that the salesman wouldn’t mind if we, WE, kept him late! priceless!

Needless to say we will not be buying a Kitchen from Johnson &  Johnson!  and… Oh I have emailed him/them to vent my frustration but in my experience people like this actually believe they are in the right, so we will see!

 

Speaking Engagements

I am embarking on a year of public speaking starting at The Eagle Hotel in Barrow in Furness on the 13th January. I will be speaking at this event about “E-Commerce – 10 Steps To Supercharge Your Online Business In 2012″.

Think you can Build it and they will come? - think again! After a brief introduction I will go headlong in to how to estimate the turnover for your online business and attract traffic that will convert. The key to every online business is its conversion rate - it just about determines everything from how much you will sell on a weekly basis, your optimum stock levels, to where you should be seaching for traffic.

One thing is for sure, 2012 is going to be tough! and you are going to need every trick in the book to put your business ahead of the competition. I’ll whip through 10 steps to help you on your way!

If you would like me to speak at your event please contact me

Google Adwords Check Those Negative Keywords

Hi There!

I have been running my Fly London Shoes campaign in Google Adwords for years and thought I had completely boxed it when I reviewed my negative keywords using the ‘See search terms’ tab in the Google Adwords Keyword section.

Google adwords - See Search Terms

'See Search Terms' tab

For some reason in the Fly London Campaign, the term [Fly London Shoes] was not showing. I searched and searched for a reason why and eventually gave up, creating another campaign solely with the keywords ‘Fly London Shoes’  This seems to work OK but of course its hardly ideal to have a campaign with one ad group, one ad and one keyword!

I reviwed my negative keywords a few times, seems pretty obvious that if Fly London Shoes had been accidently set up as a negative keyword then it just won’t show up at campaign level! No I couldn’t see that so persisted with the single campaign running.

Now I don’t know about you but I look at my search terms more than once a week and am always honing my negative keywords. Few people realiase that negative keywords act just like postive ones, so we still have the:

London Shoes – Broad Match
“London Shoes” – Phrase Match
[London Shoes - Exact Match]

Broad match – If you use this phrase as a negative keyword then any part of this will exclude a positive keyword with the same text. Any postive keywords with ‘shoes’ or ‘London’ in them will be excluded.

Phrase Match – If you have a positive keyword with this in it then the whole thing will be excluded, so eg if you have [Fly Black London Shoes] then this will be excluded because it has ‘London Shoes’ in it.

Exact Match -  This meanas that only the phrase [London Shoes] would be excluded.

And so I found my cause! I had the negative keyword “London Shoes” at campaign level meaning that my positve phrase [Fly London Shoes] was being blocked! It took me ages but I got there eventually.

So my tip of the week is, look through your search terms and look at your negative keywords because one may be conflicting with the other! Headache over ! :)