Well I’m no novice at HTML but I would have thought by now that modifying the themes in WordPress would be much much easier. It seems that every time you want to change anything you have to have a huge knowledge of CSS style sheets and php. Why can’t someone come up with an easy, customisable theme where all the modifications are clearly available from the dashboard? Is that just too much to ask?

Channel Advisor

Anyway what does the week ahead look like? We are have nearly completed the Channel Advisor integration, www.channeladvisor.co.uk which means that instead of us producing a unique feed for easch of the shopping comparison sites such as Nextag or Google Base we now send a feed which is unpdated daily, to Channel Advisor. The output is then configured for each of the shopping sites depending on their categories and other requirements. This means that our feed can be in many places all at once. It is always current and the title of each of the styles we sell can include the specific size that is available. This should lead to fewer wasted clicks as customers can click through by size instead of style and hopfully an increase in ROI.

We are integrating with a service called ‘Poscoder’ from World Addresses so that when customers come to register on the way to checkout, or need to add a delivery address, the post code can be entered and they can choose from the drop down addresses. This hopefully will lead to fewer lost orders because an address has been typed in incorrectly. This integration has been dragging on for a few weeks because of issues theor code has with IE 7 and above ie it does not work, but with a few tweaks this week it should all be up and running by Wednesday.

We have more deliveries of Fly London Boots coming in this week, most notably more deliveries of the best sellers such as Mol and Mes, but also Cher which is a new high leg boot on a high wedge unit. Fly London Boots have been selling extremely well so all deliveries from them are welcome!

We bought tons of these with straps and buckles and they are selling like hot cakes! we have more pruple coming in next week, this sold out first but there are still good stocks of black patent and black leather, Oh and Jackie bought some black suede Lelli Kelly Boots last week as well!

We took on two new staff at the beginning of October and I have just talked them in to having their photographs taken! Will Davies is Operations Assistant, he will help me with PPC, SEO and other ventures as well as stepping in to help with Customer Service when things get busy, (as they are !!!) and Sarah Lloyd has stepped in to fill Suzy’s boots, as customer service queen so good luck to both of them. Its really busy as we enter the Christmas period so I have my fingers crossed for them!

Congratulations Suzy!

Suzy left on the 26th October to have her baby, something that she did a week last Thursday! 29th Just in time eh Suzy!?  So ***Congrtulations Suzy!** Baby Oscar was born on the 29th October and weighed 8 lbs!

Suzy's Baby Oscar

Well its just that!, we have extended our returns period to Jan 15 to allow for people buying Christmas presents!

Have a Great Week!