Module 2 £350 Inc. VAT

For this module you will get a personal phone call with Nigel with a follow up which will cover the following:

1. Campaign Management – Review and Update settings from previous month

2. Ad Extensions – Using variables to get the most out of the ads you serve.

• Location
• Product
• Site Links
• Call

3. Scheduling – Think you should spend evenly through the day? Think again!

• Daily Scheduling of Ads
• Bid Management Over Time
• Ad Rotation
• Demographics

4. Advanced Ad Delivery – including what is and what isn’t allowed! what you can get away with!

• Image Ads
• Display Ad Builder
• Keyword generated titles
• Capitalisation
• Bolding

5. Enhanced Bidding

6. Filter Views

This call should take between 1½-2 hours.