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PPC Google Adwords Module 2

August 3, 2011 by Nigel Carr Leave a Comment

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Module 2 £350 Inc. VAT

For this module you will get a personal phone call with Nigel with a follow up which will cover the following:

1. Campaign Management – Review and Update settings from previous month

2. Ad Extensions – Using variables to get the most out of the ads you serve.

  • Location
  • Product
  • Site Links
  • Call

3. Scheduling – Think you should spend evenly through the day? Think again!

  • Daily Scheduling of Ads
  • Bid Management Over Time
  • Ad Rotation
  • Demographics

4. Advanced Ad Delivery – including what is and what isn’t allowed! what you can get away with!

  • Image Ads
  • Display Ad Builder
  • Keyword generated titles
  • Capitalisation
  • Bolding

5. Enhanced Bidding

6. Filter Views

This call should take between 1½-2 hours.

Filed Under: Module 2, PPC Tagged With: adwords, Google, Google adwords module 2, ppc

How Google Panda Farmer Update has Hit Comparison and Article Sites

April 14, 2011 by Nigel Carr 3 Comments

Google rolled out its Panda/Farmer update on February the 24th in the US and many ‘content farms’ such as Ezine and Hubpages were hit hard. The update also hit some very large comparison sites such as Shopzilla and Shopping.com.

If you are using any of these sites to place content then you need to be aware that the back links generated from article ‘farms’ have been severely downgraded in an attempt to stop large sites manipulating postions with Google search. Furthermore if you are using comparison sites such as Shopzilla then with their huge drops in traffic it will be much harder to make conversions from these sites.

I would advise anyone suffering to concentrate on the on page SEO of your own site and add content to internal blogs or blogs controlled by you. This is a real wakeup call to lazy site owners who though they could manipulate Google.

Read More Here: http://searchengineland.com/google-rolls-out-its-panda-update-internationally-and-begins-incorporating-searcher-blocking-data-72497

From the article – on April 13th Sistrex reported on the biggest losers – the top ten are listed below.

#
Domain
Change SISTRIX (before) SISTRIX (after) # KWs (before) # KWs (after)
1 ehow.co.uk -84% 218,37 35,43 381.271 139.687
2 ezinearticles.com -78% 118,45 25,65 267.785 116.644
3 twenga.co.uk -79% 98,96 20,96 153.106 72.996
4 shopzilla.co.uk -77% 99,92 23,40 156.630 89.611
5 hubpages.com -72% 96,35 26,99 206.290 95.460
6 ciao.co.uk -81% 81,01 15,43 125.173 61.286
7 suite101.com -79% 70,98 14,85 175.632 70.548
8 associatedcontent.com -82% 51,16 9,41 186.020 85.507
9 dooyoo.co.uk -80% 50,64 10,38 94.310 40.864
10 comparestoreprices.co.uk -78% 37,68 8,19 66.862 39.633

Filed Under: News, On Page SEO, SEO Tagged With: article directories, buzzle, comparison sites.content farms., ezine, farmer, Google, hubpages, panda, update

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